Storage Made Easy: Reflections on 2012 and looking forward through 2013

Now that 2012 has drawn to a close and we are in mid January we thought it would be useful to reflect on what we have seen through our own business as trends and pointers, look at some of the things we have done over the course of the last year and finish by looking at what Storage Made Easy brings into 2013.

Key Trends:

A key trend for our business was a switch from online personal and SMB clients to more direct channel and corporate clients using our hybrid Appliance. The work we are doing with Huddle on the channel side and Xtime and Finser on the direct side are great examples of this trend. From July our business moved from a model of online Personal / SMB SaaS to Direct Corporate / Channel sales utilising our hybrid on-premise cloud appliance. Pre July the revenue split was 90:10 online SaaS and today the model is 10:90 weighted towards the direct business/channel revenue stream. We see this as a key indication that :

a. Larger companies want to ‘own’ their own data and are focused on making their storage integrate with what they already have such as their existing identity management systems (in many case Active Directory) and existing structured data systems.

b. Companies want to stop staff using un-authorised services and have come to the conclusion that they need to put structures in place to not only prevent this but to offer an alternative.

b. Companies are focused on the data legislation and governance of structured data so that they can track all file events, a mandatory requirement for certain verticals, such as government and healthcare for example.

c. The ability to search across disparate data sets easily and also on the move is becoming more and more important for companies as they try to make productive use of their core corporate asset, their data !

Our Focus for 2013:

Our Focus for 2013 is going to be as follows:

1. Simplifying our pricing proposition. The result of this will be visible over the next few weeks. We have tried to be as flexible as possible with what we provide to users but we find that this can result in users being paralysed by the paradox of choice so we will be making these much easier to understand.

2. Concentrating on formally launching our on-premise cloud Appliance. Having done a limited release launch in 2012, we will be shortly making available the ability to download the Appliance direct from our site.We have spent a fair bit of time re-designing the installation procedure with regards to networking, https keys etc,  to make it easy to install and get going. Below is an overview of the Architecture of the SME Appliance.

3. Enabling easy IaaS deployments so that users and companies can easily deploy their own personal or company cloud onto IaaS infrastructures. We already do this for Linode  but we will be expanding this to Amazon EC2 (and maybe one other provider we cannot discuss yet) and making the whole process an easier click through process.

We had a great growth year in 2012 and we look forward to continuing that in 2013.

 

 

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